b'ForewordEight years ago in 2013, Ambition 2025, required investment in manufacturing capacity, a study on the growth opportunities formarket entry and market development programmes.Scottish dairy, was introduced. From this There is now a need to move to a more proactive the Dairy Growth Board was formed in approach. This will result in changes of emphasisin funding activities, in some cases changes to 2014, and those opportunities have now present policies and a clearer focus on climate been evaluated and developed. change.As we look to 2030 it is clear that Scotland, with itsAs a result of a significant consulting programmewe now judge there is a strength of support withincompetitive and natural milk fields, is perfectlythe sector for the plans detailed in this strategy as placed to achieve the targeted sales growth outlinedwell as a need for ongoing sector championing to within this document. The work undertaken in themake this ambitious plan happen.last seven years has confirmed that there is genuine interest around the world in Scottish dairy brandsThe Dairy Growth Board looks forward to leadingand products, and the success of branded Scottishand collaborating with the Scottish sector to deliver cheddar offers concrete proof of this interest. Thisthe recommendations set out in the following pages document highlights the importance of dairy farmingand acting as guardian of the sectors ambition.in Scotland; the products and the processingPaul Grant Chair capability required to make further growth happen;The Scottish Dairy Growth Board and the role of support organisations to ensure theMarch 202101'