b'The Growth OpportunitySCOTTISH DAIRYwhere there is a scarcity of liquid milk but also widespread use of milk as an ingredient inTHE PLACE, THE ENVIRONMENT added-value dairy processing.AND THE BRANDWe must use our strong provenance and Scotlands location, geography, climate and farmingenvironmental credentials to build stature and practices put it in a unique position to continue toreputation among buyers as well as telling engaging produce some of the best quality milk in the world, forstories about our farmers and processors.a planet that is beginning to feel the effects of drought. An abundance of fresh water, an ideal climate,Aligned and added to the strength of our location potentially low CO2 emissions and an unspoiltand environment is the power of the Scottish dairy environment are all characteristics that not onlybrand, which is now proven in international markets deliver a competitive quality milk product but alsothrough cheddar. As the presence of our brands transparency and honesty in the supply chain:grows, dairy products have the opportunity to joinsomething that consumers and customers in todaysthe likes of whisky, salmon, shortbread and beermarketplace want. We must build strong messagesas being popular choices for consumers who identify around these credentials and then take them towith the strong product credentials we can deliver.customers and markets to help us sell more.A further motivation is that sales of dairy products Critically, as more and more of our world is affectedand protein-based products are all forecast to by a lack of water or polluted water, we need to findincrease.innovative routes to market to allow Scotland to capitalise on the demand for milk in countries inThere is no country better placed than ScotlandSouthern Europe, Asia, Middle East and Africa to realise global dairy opportunities.Growth AmbitionThe dairy sector will be worth 1.4 billion to the Scottish food and drink industry by 2030 (up from 800 million in 2018), the majority of which will be achieved through export activities.WE SEE THE POTENTIAL AND OUR AIM IS TO GENERATE600 MILLION IN NEW SALES BY 2030:200 150 150 100MILLION MILLION MILLION MILLIONNEW SALES OF FROM NEW PRODUCTFROM FRESH FROM OTHERSCOTTISH CHEESES DEVELOPMENTMILK EXPORTS NEW PRODUCTS (SUCH AS MILK POWDER AND MARKETSOR UHT SALES)05'